This is a recent article I wrote for Asia Times. AirMedia, whose products are viewed, like it or not, by the more than 55 million passengers now going through Beijing International Airport annually, has tightened its remarkable grip on China’s airport advertising business by adding Shanghai’s two main airports to its portfolio.
Now AirMedia, founded in 2005 by chief executive Herman Man Guo, has secured from French advertising firm JCDecaux, the only major competitor in its particular sector, the contract to operate
digital TV and digital frames in Shanghai’s two main airports, Pudong and Hongqiao, from September this year to February 2012. Digital frames are high-definition LCD screens that show poster-type advertisements rather than video
